As the Pongal 2025 festivities loom large, the Telugu film industry is abuzz with anticipation for Raja Saab, the Prabhas-starrer horror-comedy that promises to set the box office ablaze on its January 24 release. Directed by the genre maestro Maruthi Dasari and produced by People Media Factory’s TG Vishwa Prasad, the film has already ignited a firestorm of excitement with its teaser crossing 50 million views in a week and advance bookings surging past ₹20 crore worldwide.