Google AI Mode Launch: 5 Big Changes for Search in India

🤖 Google AI Mode Launch: 5 Big Changes for Search in India

In a major technology milestone, Google has officially launched its AI Mode for Search in India. Starting June 2025, millions of users across the country will now experience AI-powered search results, bringing India in line with markets like the US and UK where this feature was rolled out earlier. This new AI Mode, also known as the Search Generative Experience (SGE), promises faster answers, more visual results, and AI-powered summaries—all designed to make Google Search smarter and more conversational for Indian users.

🚀 What is Google AI Mode for Search?

Google AI Mode or SGE (Search Generative Experience) is an advanced AI upgrade for Google Search that uses generative artificial intelligence to provide more contextually rich and quick answers. Instead of showing just blue links, Google Search will now display an AI-generated Snapshot at the top of the page, summarizing the key answers from the web. Users can then ask follow-up questions directly within the search results, making the experience more conversational and interactive.

📱 How Indian Users Can Access Google AI Mode

Google has started rolling out AI Mode for Search for users who have opted into the Google Search Labs program.

To try this:

1. Open Google Search App or go to google.com.

2. Tap on the Labs icon (top left corner on desktop, bottom on mobile).

3. Join the “Search Labs” program.

4. Toggle “AI Search Experience” or “SGE” ON.

For now, Google AI Mode supports English and Hindi, making it accessible for a larger section of India’s population.

🌟 5 Key Features of Google AI Mode in India

1️⃣ AI Snapshot on Top of Search

Now when you search for complex queries like “Best smartphones under ₹20,000 with good camera and battery life“, Google will show an AI-generated summary at the top with product names, specs, and key points—all before the standard search links.

2️⃣ Follow-Up Queries

After the AI Snapshot, Google allows you to tap “Ask a follow-up” to continue your query conversationally without retyping your full question.

3️⃣ AI-Powered Buying Guides

For shopping-related searches like “Best AC for Delhi heat 2025“, Google now shows AI-curated buying tips, comparisons, and latest deals directly in search results.

4️⃣ Localized AI Results

For location-based queries like “Weather in Delhi today” or “Best restaurants near me“, Google AI Mode gives real-time, AI-enhanced local information.

5️⃣ Visual Layout & Quick Links

AI Mode also introduces more images, product cards, and highlighted links in a single glance, making search visually rich and mobile-friendly.

🇮🇳 Why Google Chose India for AI Mode Expansion

India is one of Google’s largest search markets globally, with over 700 million internet users. Given the country’s diversity in language and high mobile search volume, launching AI Mode for Search in India was a natural next step for Google.

The company stated that user feedback from Indian beta testers helped refine the AI Snapshot results, ensuring they’re relevant for both urban users and tier-2 and tier-3 cities.

🧠 How Does Google AI Mode Work Behind the Scenes?

Google AI Mode is powered by Google’s Gemini AI models (formerly Bard) and trained on massive language datasets, giving it the ability to summarize multiple web pages and provide accurate answers quickly. While the AI summarizes content, it also shows source links, allowing users to verify information directly.

This addresses one of the biggest concerns with AI content: transparency and credibility.

📝 Privacy and Data Safety in Google AI Mode

Google has assured users that all AI-generated answers are created using publicly available web content. Also, user data from AI interactions will not be used to train future AI models unless consented by the user. The Privacy Policy and AI Usage Terms have been updated accordingly.

Google will also label AI responses clearly so users can differentiate between AI-generated content and traditional web results.

✅ Pros and Cons of Google AI Search Mode

🔍 Will This Affect SEO and Blogging?

For website owners, bloggers, and publishers in India, this AI Mode may impact organic traffic patterns, especially for informational queries. However, Google continues to show links to source websites, meaning high-quality content can still gain visibility if it ranks well and matches user intent.

To adapt, publishers should focus on:

• Answering user queries concisely

• Using schema markup

• Optimizing for featured snippets

• Publishing fact-based, original content

✅ Conclusion: A New AI-Powered Search Era Begins in India

With the launch of Google AI Mode for Search in India, 2025 marks a transformative phase for Indian internet users. The search experience is now faster, smarter, and more intuitive than ever before. Whether you’re looking for product recommendations, health tips, local business information, or educational content, Google’s new AI Mode aims to deliver answers with greater speed and context.

If you haven’t tried it yet, sign up for Google Search Labs and enable AI Mode today. This is the future of search—and it’s now live in India.

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