By Krishna Dua 
Unprecedented Price Drop: iPhone 16 Pro Max Hits Below ₹1 Lakh at Flipkart
In a move that is set to redefine the premium smartphone market in India, Flipkart has announced a monumental price drop on the iPhone 16 Pro Max. As of September 13, 2025, with the launch of the new iPhone 17 series, the previous-generation flagship will be available for an effective price that brings it well below the psychological ₹1 lakh barrier. This isn’t a small discount; it’s a strategic and significant price correction that will make one of Apple’s most advanced smartphones accessible to a wider audience than ever before.
The Great Festive Sale: A Strategic Move
The drastic price reduction on the iPhone 16 Pro Max is a direct result of Apple’s annual product cycle. Following the recent launch of the iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is looking to clear inventory of its 2024 models. This strategic decision by Apple creates a massive opportunity for e-commerce platforms like Flipkart to offer unprecedented deals.
Flipkart has been teasing some of its biggest offers for the upcoming Big Billion Days sale, which is confirmed to start on September 23, 2025. The company’s promotional material indicates that the iPhone 16 Pro Max, which was launched at a starting price of ₹1,44,900 for the base 256GB model, will be available for an effective price of just ₹89,999. This represents a staggering discount of over ₹54,000 from its launch price and nearly ₹48,000 from its current listed price of ₹1,37,900 on the platform.
How the Price Drop is Achieved
The effective price of ₹89,999 for the iPhone 16 Pro Max is a combination of various offers. While Flipkart has not provided a full breakdown, industry experts and leaked information suggest the discount will be composed of:
- A Flat Discount: A significant portion of the price reduction will be a flat markdown on the device’s market price.
- Bank Card Offers: A crucial component of the effective price will be an instant discount for transactions made with specific bank credit cards, such as Axis Bank and ICICI Bank. These discounts can be as high as 10% and are key to bringing the price down to the sub-₹90,000 range.
- Exchange Bonus: Consumers can further reduce the cost by trading in their old smartphones. The exchange value will depend on the model and condition of the old device, with some top-tier models offering a substantial bonus.
It is important for consumers to understand that this is an “effective price,” and the final amount will depend on the combination of these offers. However, even without the full benefit of bank or exchange offers, the flat discount is expected to be substantial, making it an incredible deal.
The iPhone 16 Pro Max: Still a Top-Tier Contender
Despite being a year old, the iPhone 16 Pro Max is far from being outdated. Its specifications and features are still a benchmark for the industry, making it a highly desirable device at this new, lower price point.
- Performance: The phone is powered by the A18 Pro chip, a 3nm processor that delivers exceptional performance, energy efficiency, and handles advanced AI features with ease. It features a new 6-core CPU and a 6-core GPU, providing a significant boost in performance over its predecessors.
- Display: The device boasts a massive 6.9-inch Super Retina XDR OLED display with a 120Hz ProMotion adaptive refresh rate. With a peak brightness of 2,000 nits, the display is perfect for media consumption, gaming, and outdoor use.
- Camera System: The camera system is a major highlight. It features a Pro camera system with a 48MP main camera, a 48MP ultrawide camera, and a 12MP telephoto lens with 5x optical zoom. The camera also supports features like spatial video recording and ProRes video recording up to 4K at 120 fps, making it a professional-grade tool.
- Design and Durability: The iPhone 16 Pro Max features a titanium design, making it both lightweight and incredibly durable. It is also IP68-rated for water and dust resistance.
- Connectivity: The phone is equipped with Wi-Fi 7 and Bluetooth 5.3, ensuring high-speed and reliable wireless connectivity.
The Big Billion Days Sale: What to Expect
The Flipkart Big Billion Days sale is one of the most anticipated shopping events of the year in India, and the iPhone 16 Pro Max deal is expected to be a major highlight. The sale will begin on September 23, with Flipkart Plus and Black members getting early access on September 22.
Given the high demand for a flagship iPhone at a sub-₹90,000 price point, stocks are expected to sell out extremely quickly. Consumers who wish to take advantage of this deal are advised to prepare in advance by having their bank details and exchange information ready. It is a golden opportunity for anyone who has been waiting for the right moment to upgrade from an older iPhone or an Android device.
The Final Verdict: Is It Worth It?
For anyone looking for a top-tier smartphone that will remain relevant for several years, the iPhone 16 Pro Max at this price is an unbeatable value proposition. The incremental upgrades on the iPhone 17 series, while welcome, may not justify the significant price difference for many users. The iPhone 16 Pro Max, with its A18 Pro chip, advanced camera system, and all-day battery life, provides a complete flagship experience. This massive price drop makes it a compelling choice and one of the best smartphone deals of the year